What
happens after 8:30 AM?
You
may notice that our day begins at 6:00 AM, and seemingly ends at 8:30 AM, however
that is not so. Essentially, during the first few hours of the day, you will want
to take care of the following duties, which are very important:
- Customer
Service
- Email
- Voice
Mail
- Refunds
- Chargebacks
- Order
Checking
Once
you have completed the above noted, there will be much more to accomplish. Many
of the remaining hours in the day will be filled with a repetition of the previously
noted items, such as:
VOICE
MAIL:
-
The voice mail should be checked numerous times per day.
For
instance, we use the following schedule:
7:00
AM - First mail check of the day
-
The first mail check of the day allows us to gather any messages that were received,
since leaving work the day before. Many people from other areas of the World,
such as Australia, or the UK are online in the middle of the night, so you will
receive quite a few voice mail messages during the night. Make sure that when
you are returning their calls, that you don't call THEM during the middle of the
night.
To
find out what time it is, anywhere in the world, check out: http://www.worldtimeserver.com
World
Time Server provides the most accurate current local times of any world clock
on the Internet. It makes real time adjustments for Daylight Saving Time. No matter
what time zone a country or city is located in, this site is your best resource
for determining any time, anywhere.
12:00
PM - Second mail check of the day
-
This leaves a five hour window for new calls to arrive. It's not unreasonable
to have to wait this long for a callback, however, depending on how many voice
mail calls you may receive in any given day you may want to do your 2nd check
of the day at 10:30 or 11:00 AM.
4:00
PM - Last mail check of the day
-
This leaves a four hour window for new afternoon calls to arrive, and be responded
to prior to your leaving for the day. Of course not everyone asks to receive an
immediate callback, so you must log those into the "Callback" book as
discussed earlier.
EMAIL
ACCOUNT DOWNLOADS:
Throughout
the day, all email accounts are checked, up to ten or more times each. It may
sound outrageous to check the mail that many times, however it really is necessary.
You can set your email program to automatically check the mail for you every thirty
minutes, or you can do it manually.
Some
people prefer NOT to have it manually checked, because you may not be sitting
there when a virus arrives in the email download. Each time a virus is found,
your antivirus might ask you what you would like to do.
Apparently
it's preferable to try and repair the virus, however, to date, that has never
worked for any of the more common viruses I have ever received. The next best
choices on how to deal with them are to either delete the attachment, or send
it to quarantine. If you're not sure what to do, send it to the Quarantine.
You
really don't want to leave any customers waiting for assistance, or support, therefore
make sure to check your email accounts at least once per hour. The average amount
of email received per day from all accounts combined can be quite high, depending
on how busy you are. Naturally, a large majority of those letters may be spam,
or junk mail.
Of
course, if you do a special product promotion to any customer list you may have,
be prepared to receive up to four times as much mail as you usually do, and be
prepared to provide just as much extra customer service.
Not
all of those letters will be customer questions regarding the new product, or
from customers needing assistance placing their order.
For
each time you send an email to your customer list, there will naturally be a lot
of mail received for such things as:
- Lost passwords
for previously purchased products
- Lost Reseller
ID numbers, or requests for the Reseller Account Login URL
- Requests for
refunds regarding previously purchased products
- General questions
from past, and new customers related to all products
- Requests to be
removed from the mailing list
Your
previously set mail filters should help reduce the amount of "Mail Sorting"
you need to do.
RETRIEVING
OR CHANGING CUSTOMER PASSWORDS:
No
matter what, each day you will receive requests from customers to find, or issue
new passwords. If a customer is not able to login with the password they were
issued, make sure to test it first, prior to issuing a new one. You definitely
won't want to send the same password back to the customer even if it's working,
however, if a system issued password does not work, you will at least be aware
of it, and will be able to address the problem.
If
a customer is not able to login with a difficult to use password, make sure to
change it to something much easier for them to remember. That will help avoid
additional future problems. Always try to forsee additional problems, and take
care of them in your original reply. The customer will definitely appreciate it.
Some
administration systems are set to issue passwords like: vg9T32mMx which are obviously
difficult to use. If a customer has a problem logging in, change it for them right
away, to something like: 934567
CHECKING
BOUNCED EMAIL ADDRESSES:
This
is a common problem that must not be overlooked. Each day, you will receive email
with subject lines such as:

Some
of those MAY contain usernames, and passwords for new customers that just placed
their order, but entered their email address incorrectly on the order form. You
MUST review each bounced email, and attempt to re-send it.
it's ideal to have two form fields on your order form, which both require the
email address. That way, the customer is less likely to make a typo, however,
even with both required fields, you will still get the odd "non deliverable"
email.
If
the email does contain a set of login information for a customer, you have to
find a way to get that information to the customer, without delay.
If
you can see an obvious error, such as the email address being entered as: customername@aol.co
then fix the address, and send the letter out again, without delay. Obviously
in this case, it should have been: customername@aol.com
Sometimes,
people that are new online put the www. before their email address, which obviously
isn't correct. If you received a non deliverable email, that starts out with www.joe@whatever.com
then you have to remove the www. prefix, and re-send the message.
What
if you can't fix the email address?
If
the customer doesn't receive their login, don't assume they will come looking
for it. They can just as easily request a chargeback, for non receipt of the product!
If
you can't fix the address, then you must call them. Make SURE you have a REQUIRED
form field on your order form, for their telephone number. Don't rely on the email
address alone.
If
they are not there when you call, leave a message if they have voice mail, and
enter them into the customer callback book, so you can do a follow up call the
next day. Don't give up on this until you hear back from them, indicating that
the product was received. Use the "Return Receipt" function in your
email program if you ARE able to email them, so you have confirmation they received
your letter.