Web Operations Manual

6:20 AM: Open Eudora (or your preferred email program), and start the download of any new mail. Start with your own personal mailbox. This is where you will find responses from customers, who you have already corresponded with, that may have additional questions, or problems. These are the most important messages you will receive in the morning!

Ideally you should have your own personal email address, such as you@yourcompany.com, one for support, such as support@yourcompany.com and any other accounts you deem necessary. When you reply to a support request, the return address will be your personal one.

Depending on how your company is set up, you will also have many other email addresses as well.

How to know which email addresses you may need:

No matter what you are selling online, you will definitely want to have a info@yourcompanyname.com email address. All general inquiries from your visitors should be directed there. This should be the main email address displayed on your web site.

If there is more than one person working with you, they will each need their own name@yourcompany.com address, as will you. When sending mail back and forth to everyone in your company, you won't want them all going to support@ or service@.

Whatever you do, do not use a web based email address, such as companyname@yahoo.com. It looks really unprofessional. It's also very difficult to provide email support through the Yahoo web site. Although you can set your default mail program to download your @yahoo email, and work through their, you won't want to rely on their service to get your business done.

If you offer a service specific to customers only, you can use the address of: service@yourcompany.com address, however support@ will always usually suffice.

Make sure that you provide the support@ email address to your customers only, so their email isn't mixed in with general inquiries. By far, providing support to your existing customers should be the most important thing. Of course you can't delay responding to new inquiries, but definitely download the support mail before the general inquiries.

You can probably set up as many email addresses as you want/need, with your hosting company, as most of them provide you with unlimited aliases.


Many of the email letters you will receive each day, sent to any of the email addresses that you have will be unsolicited spam letters, but you can never be sure, so you must open each one manually, and scan through it quickly unless it's glaringly obvious, such as "MAKE $40,000 IN TEN DAYS - GUARANTEED". Those can be automatically deleted upon sight!

Don't attempt to request to be removed from unsolicited email letters of that nature. Chances are that you'll never hear from them again after the first letter, however, if you actually click the "Reply" button and asked to be removed, they'll know there is a live person at that email address, and you will surely receive a lot more email from them in the future. Any links found that say you should click on them to become removed are usually always fake, so don't bother yourself. It's quicker to delete them. If you are using Outlook or Outlook Express, I believe you can use the "Block Sender" feature, so they can't contact you again, but definitely make sure the mail isn't from a customer first.

Start with the first unread message in your mailbox, and use the "down" arrow in Eudora, to move your way through the messages. Every time you click the down arrow, the next message in your mailbox appears on your screen. You can toss any spam letters into the mailbox very easily with this system, and it prevents you from having to manually double click each message open.

The red arrow above shows how to use the toolbar's down arrow, to scroll through the mail. While doing so, any letters that need trashing are easily dumped into the trash, by clicking the Trash Can image on the top left of the toolbar, while the message is open, like this:

If you come across an email that needs a response, simply click the reply button, and start typing. Now, of course the message the person wrote to you must be included in the response, so they know what the original conversation was. Do not just assume that the person will know why you are emailing them. You must quote the original message.