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Here
are my legal disclosures!
BY PURCHASING THIS PRODUCT, YOU EXPRESS
YOUR UNDERSTANDING OF AND AGREEMENT WITH
THE FOLLOWING INFORMATION. IF YOU DO NOT
UNDERSTAND THE MEANING OF ANY OF THESE
STATEMENTS, PLEASE SEND AN EMAIL TO: CLARIFY@HIGHERRESPONSE.COM
IF
THESE COMMENTS SOUND EXCESSIVELY LEGAL,
I'M SORRY. BUT TO ABIDE BY THE LAW,
I HAVE TO SAY SOME OF THIS STUFF.
AS FANTASTIC AS I FEEL THE PRODUCT IS,
AS TERRIFIC AS THE FEEDBACK IS, AS EXCITED
AS I AM YOU'RE BUYING IT, EVEN SO, THERE
ARE A TRUCK FULL OF LEGAL DISCLAIMERS
I HAVE TO MAKE.
ANY
AND ALL CLAIMS OR REPRESENTATIONS MADE
IN THIS LETTER ARE TO BE CONSIDERED EXCEPTIONAL
RESULTS BY TALENTED INDIVIDUALS WHO ACTUALLY
USE THE INFORMATION, NOT THE AVERAGE RESULT
OF ANYONE WHO BUYS THE PRODUCT. THIS APPLIES
ESPECIALLY TO THOSE WHO BUY THE PRODUCT
BUT DO NOT READ IT, APPLY IT OR FOLLOW
DIRECTIONS ONLY PARTLY. FOR EXAMPLE, BECAUSE
SOMEONE I KNOW GETS 10,000 HITS A MONTH
WITH A BANNER PROGRAM DOES NOT MEAN THAT
EVERYONE WHO STARTS A BANNER PROGRAM WILL
GET 10,000 HITS. NOR THAT THE AVERAGE
PERSON WILL. IT MEANS THAT IT'S POSSIBLE.
THE DEFINITION OF A "KILLER MARKETING
LETTER" IS ANY LETTER FOLLOWING THE
FORMULA I PRESENT THAT GENERATES EITHER
LEADS OR ORDERS IN ANY AMOUNT.
THE
REFERENCE TO THE AMAZING FORMULA THAT
SELLS PRODUCTS LIKE CRAZY MEANS THIS FORMULA
DOES SO FOR ME AND MY CLIENTS. IT DOES
NOT GUARANTEE NOR EVEN IMPLY THAT YOU
WILL DUPLICATE MY RESULTS. AS I
EXPLAIN IN THE LETTER, I CAN'T REPRESENT
THAT SINCE I DON'T KNOW YOU, YOUR PRODUCTS
NOR YOUR BUSINESS. HOWEVER, WHAT
I DO GUARANTEE IS THAT IF YOU TRY MY FORMULA
AS PRESENTED AND IT DOESN'T WORK LIKE
CRAZY FOR YOU, I WILL GIVE YOU TRIPLE
YOUR MONEY BACK. I THINK THAT IS
VERY FAIR. I DO NOT IN ANY
WAY IMPLY THAT THE AVERAGE PERSON WHO
BUYS, READS AND USES THIS PRODUCT WILL
BE ABLE TO SELL PRODUCTS LIKE CRAZY.
I DON'T KNOW THE PEOPLE, THE PRODUCTS,
THE BUSINESSES, NOR THE BACKGROUND OR
SKILL LEVEL OF THE PEOPLE WHO BUY THIS
PRODUCT. SO HOW COULD I EVER INTELLIGENTLY
OR ACCURATELY REPRESENT WHAT THE AVERAGE
PERSON WILL DO?
IN
THE CASES WHERE I CITE DOLLAR AMOUNTS
OR MARKETING RESULTS MADE BY FRIENDS OR
PEOPLE I KNOW, I HAVE NOT VALIDATED THOSE
FIGURES NOR DO I HAVE A WAY OF DOING SO
SINCE THESE BUSINESSES ARE USUALLY NOT
PUBLIC. HOWEVER, BASED ON WHAT I
HAVE PERSONALLY OBSERVED I HAVE EVERY
REASON TO BELIEVE THE INFORMATION OR FIGURES
ARE REASONABLY ACCURATE.
ANY
STATISTICS QUOTED IN THIS LETTER ARE BASED
ON THIRD PARTY RESEARCH. BECAUSE I QUOTE
A STATISTIC DOES NOT NECESSARILY MEAN
I HAVE VALIDATED THAT PARTICULAR PIECE
OF INFORMATION IN MY BUSINESS OR IN THE
BUSINESSES OF MY CUSTOMERS. HAVING SAID
THAT, THESE STATISTICS ARE COMMONLY HELD
AS TRUE BY THE PEERS I ASSOCIATE WITH
IN THIS BUSINESS.
TESTIMONIALS:
THE TESTIMONIALS IN THIS LETTER REPRESENT
THE UNIQUE EXPERIENCES OF TALENTED INDIVIDUALS
AND DO NOT INDICATE YOU WILL OR EVEN CAN
ACCOMPLISH A SIMILAR RESULT. BECAUSE SOMEONE
ELSE MAKES $2,000 OR $10,000 OR $30,000
DOES NOT MEAN YOU CAN OR WILL. ALL FIGURES
REPRESENT GROSS SALES UNLESS OTHERWISE
STATED. JONATHAN MIZEL AND DECLAN
DUNN ARE BUSINESS FRIENDS OF MARLON SANDERS.
A FEW OF THE TESTIMONIAL PEOPLE
RECEIVED A FREE REPORT IN EXCHANGE FOR
GIVING ME THEIR COMMENTS -- POSITIVE OR
NEGATIVE.
AS
FOR CREATING YOUR OWN PRODUCTS IN 2-10
HOURS, THIS IS THE AMOUNT OF TIME IT HAS
TAKEN ME AND A FEW OF MY FRIENDS.
I CAN'T IMAGINE IT TAKING LONGER THAN
THAT IF YOU FOLLOW MY FORMULA. BUT
THAT DOESN'T MEAN IN ANY WAY THAT IT WON'T.
AGAIN, I DON'T KNOW THE AVERAGE PERSON
WHO BUYS THIS PRODUCT SO I DON'T KNOW
WHAT THEY'RE CAPABLE OF ACCOMPLISHING.
I
DO NOT IN ANY WAY MAKE ANY CLAIMS ABOUT
THE AMOUNT OF TIME IT WILL TAKE SOMEONE
TO IMPLEMENT THE FORMULA AS A WHOLE.
PEOPLE VARY ENORMOUSLY IN THE RATE AT
WHICH THEY LEARN AND WORK.
UNIQUENESS
OF FORMULA: THIS IS TO BE TAKEN IN THE
SENSE THAT WHILE OTHERS MAY TEACH SIMILAR
IDEAS OR STEPS, MY FORMULA FOLLOWS A UNIQUE
SEQUENCE THAT WAS DEVELOPED BY ME. IT
IS THE SEQUENCE OF STEPS THAT IS PROPRIETARY
AND NOT NECESSARILY THE CONTENT OF ANY
OR ALL THE STEPS. FURTHERMORE, MY FORMULA
HAS BEEN TWEAKED FOR ONLINE MARKETING.
AND TO MY KNOWLEDGE, IT IS THE MOST SPECIFIC
FORMULA CREATED FOR ONLINE MARKETING LETTERS.
IN ADDITION, ANY DIFFERENTIATION OF MY
FORMULA FROM THOSE PRESENTED BY OTHERS
CONSTITUTES A "UNIQUE" FORMULA.
REFUND
POLICY
THE
TRIPLE-YOUR-MONEY-BACK GUARANTEE IS DEPENDENT
ON YOUR TRYING OUT THE STEPS OF THE FORMULA.
IT IS A LIMITED GUARANTEE IN THIS REGARD.
YOU ARE REQUIRED TO SHOW THAT YOU MADE
AN EFFORT TO FOLLOW THE FORMULA AND THAT
YOU READ THE PRODUCT. I DO NOT GIVE
REFUNDS TO PEOPLE WHO "DON'T LIKE
THE PRODUCT" OR WHATEVER. IT'S
A DIGITAL PRODUCT. TO PREVENT
UNSCRUPULOUS PEOPLE FROM ORDERING THE
PRODUCT AND THEN IMMEDIATELY REQUESTING
A REFUND, THUS RIPPING OFF MY PROPRIETARY
INTELLECTUAL CONTENT, I HAVE INSTITUTED
THE REQUIREMENT OF AT LEAST GIVING THE
FORMULA A FAIR SHOT. THIS INVOLVES
DOING A VERY SIMPLE MARKET SURVEY AND
MAKING A BASIC ATTEMPT TO FOLLOW MY FORMULA.
NOTHING ARDUOUS BUT ENOUGH TO SHOW YOU'RE
SINCERE AND NOT JUST OUT FOR A FREEBIE.
WHAT I'M LOOKING FOR IS A SHOW OF GOOD
FAITH. THIS INVOLVES THE SIMPLE
PRODUCT SURVEY WHICH YOU CAN DO WITHOUT
INVESTMENT. AND IT INVOLVES TELLING
ME THE BASICS OF YOUR TARGET MARKET, WHERE
YOU'RE GOING TO ADVERTISE AND CRAFTING
SALES INFO ACCORDING TO THE FORMULA I
GIVE YOU.
YOU
DO NOT ACTUALLY HAVE TO RUN ADS TO RECEIVE
THE 3X REFUND.
I
ONLY ALLOW ONE REFUND PER FAMILY, CUSTOMER,
CORPORATION OR ENTITY. IN THE EVENT
OF A QUESTION OF FRAUD, I WILL GIVE A
MONEY BACK GUARANTEE BUT NOT A TRIPLE-YOUR-MONEY-BACK.
ON
THE RESELLER PROGRAM, I DON'T KNOW
YET IF PURCHASING THE PRODUCT IS REQUIRED
TO BECOME A RESELLER. I'M CHECKING
THIS OUT WITH LEGAL COUNSEL. CURRENTLY,
I SIMPLY OFFER THE RESELLER PROGRAM AS
A FREE BONUS. THERE IS NO CHARGE
FOR BECOMING A RESELLER IN THAT REGARD.
IF YOU WANT TO RESELL THE PROGRAM BUT
FOR WHATEVER REASONS DON'T WANT TO BUY
IT, SEND AN EMAIL TO: NOTIFY@HIGHERRESPONSE.COM.
WHEN LEGAL COUNSEL GIVES ME AN OPINION,
I'LL INFORM YOU OF THE RESULTS.
THE
FREE BONUS OFFER DOES NOT IN ANY WAY CONSTITUTE
A LIMITED TIME OFFER. WHAT IT STATES
IS THAT I ONLY GUARANTEE THE BONUSES IF
YOU ORDER PRIOR TO A CERTAIN DATE.
THAT DOES NOT MEAN YOU WON'T RECEIVE THE
BONUSES AFTER THAT DATE. ONLY THAT
I WON'T GUARANTEE IT UNLESS I CHANGE THE
DATE. RESIDENTS OF OHIO WILL RECEIVE
THE BONUSES AFTER THAT DATE.
ALL
INFORMATION IS PROVIDED FOR EDUCATIONAL
PURPOSES ONLY AND MAY OR MAY NOT REPRESENT
FACTUAL INFORMATION.
COMMON SENSE: YOU RECOGNIZE THAT ALL MARKETING
AND ANY BUSINESS ENDEAVOR ENCOMPASSES
RISK. YOU FREELY AND OF YOUR OWN WILL
RISK ANY AND ALL CAPITAL YOU MAY CHOOSE
TO SPEND IMPLEMENTING THE FORMULA AND
CONCEPTS. YOU WILL DO SO WITH SKILL AND
COMMON SENSE. YOU WILL NOT HOLD HIGHER
RESPONSE MARKETING INC. NOR MARLON SANDERS
LIABLE OR ACCOUNTABLE IN ANY WAY FOR ANY
FAILURE OF THE FORMULA TO LIVE UP TO YOUR
EXPECTATIONS.
IN
SHORT, LET ME SUM UP THIS WAY: YOU'RE
AN ADULT AND I'M AN ADULT. I'M SHARING
INFORMATION BASED ON MY EXPERIENCES, THOSE
OF MY FRIENDS AND THAT WHICH I'VE LEARNED.
YOU'LL USE YOUR OWN BRAINPOWER TO IMPLEMENT
THESE METHODS AT YOUR OWN RISK.
I DO NOT REPRESENT THAT ANY OF THE CLAIMS
MADE IN THIS LETTER ARE INDICATIVE OF
WHAT THE AVERAGE BUYER WILL BE ABLE TO
DO, ASSUMING THEY FOLLOW MY ADVICE AND
INSTRUCTIONS, NOR DO I REPRESENT THAT
ENOUGH INFORMATION IS CONTAINED IN THIS
PRODUCT TO ALLOW THE AVERAGE BUYER TO
SELL PRODUCTS LIKE CRAZY.
BY CLICKING ON THE SECURE OR NON-SECURE
SERVER LINK OR BY CALLING IN ANY
OTHER WAY -- YOU AGREE TO THESE TERMS
AND CONDITIONS.
Copyright
2007 by Higher Response Marketing, Inc.
All Rights Reserved
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