Announcing the Marlon Sanders'
Master Killer Sales Letter (KSL) System

How to Turn 1% of visitors into buyers

Dear Friend,

Use my system and you WILL turn 1% of visitors to your web site to buyers or 5% to leads..

That is DOUBLE the Internet average. The average web site only converts 1/2% according to the last statistic I read.

Here's what that means.

You have 100 visitors to your web site. You will have minimum 1 sale or 10 leads.. Get 1000 visitors and you will have 10 sales or 100 leads.

If you aren't getting those numbers, you should be. Of course, you can do much better with my system.

Here is what my system is NOT

So much of the stuff available on how to market on the Net is not written to the business owner.

a. It's written by a techie with no understanding of marketing and loaded with technical jargon. Infrastructure, databases, CRM and all the rest are fine. But where are the sales going to come from?

b. It's written by a kid living with his or her parents -- and no real business experience. There's a big difference between regurgitating methods you learned from someone else and having real world experience. Marlon Sanders is 43 years old and has been involved in marketing for 20 years. He didn't just pop up yesterday and pronounced himself a guru. Nor does he live in his parent's back room or basement with no bills to pay. He has a corporation with employees, overhead and detailed business systems.

c. It's written by people with no marketing background or credentials other than the fact that they wrote an ebook. God bless them. I wish them great success. They are good, well-intentioned people with a niche in life. But do YOU want to base YOUR business on their systems? After all, anyone with a computer can write an ebook.

d. It's written for people with no real clue...they have no business and are just trying to figure things out. I've heard about people giving advice on Internet marketing who work at fast food restaurants for a living. Give me a break. They are good people I am sure. But again, if you have a real business and this a livelihood for you and not a hobby, you can't afford this fast-food priced Internet marketing advice (with equal value)

e. It's written to cover everything for everybody and takes reams of paper just to print out. I mean, some products cover every Internet marketing method ever invented! But which ones are going to work for you in your business? That's a craps shoot.

Anyone with a real business doesn't have time to read and wade through all the paper and information. If you identify with any of the above, then you'll find our approach to be a breath of fresh air. We have refined this down to a virtual science. The system is practical, logical, tested and proven. You don't need to reinvent the wheel.

Here's my secret to converting 1% of your unique visitors to sales:

Step One: Craft a personal letter to your prospects that explains in detail what your product is, does and exactly what it will do for them.  

Step Two: Post this letter on a web page that loads lightning fast and has a HOT design.

Step Three: Promote with associate programs, ezine articles, endorsed mailings, solo ezine mailings and free publicity. 

Follow those three steps.

Here's what is absolutely crucial for you to understand . . .

Most web businesses just don't get it.

They treat web sites like bulletin boards or ads.  They are very impersonal.  My personal experience is that you'll increase sales greatly just by crafting a personal letter like you'd write to a friend that passionately explains how your product will help your prospect.

My income changed hugely and dramatically the day I figured out how to create simple letters that talk to people and tell how a product will make their life better.

Before that, things sucked.

I was not a born salesperson.  

When I was a kid playing Clarinet in the seventh grade band, I desperately wanted to win this mirror ball that made colors reflect around the room.

I walked at least several miles door-to-door for a week trying to sell magazines for the school band.  I sold only a few.  Someone else got the mirror ball.

I once put 30,000 miles on my car in sixth months trying to sell insurance for John Hancock.  I sold only one home owners insurance policy on a small wood frame house.  

The man behind the counter said,
"We normally don't take this many pennies but..."

Man, I'll never forget trying to earn a living in sales.  I had to buy deodorant at the convenience store with all pennies.  The man behind the counter looked at me and said, "We normally don't take this many pennies.  But I guess in your case we'll make an exception!"

One day it just clicked.

I can't explain how or why.  But I finally "GOT" how to craft letters that get people to buy stuff, take action, fill out forms and so forth.

Within a few years I was getting paid $500 a page to write sales letters.  Later $750 a page.  I began offering my consulting services for $1,000 an hour.

Then I got invited to speak at over 120, $3,000 one-day seminars to teach what I knew.  Five years ago I started selling information about my methods on the Internet.

Initially that was before the WWW even existed.  I sold on AOL and Compuserve.  After the WWW exploded my  product The Amazing Formula That Sells Products LIke Crazy became somewhat famous.  I have customers all over the world.  It's ranked in the top 10 of associate programs by one service.

You get on a silver platter stuff
it took me years to figure out

Here's the deal.  I learned all this stuff the hard way.  Through trial and error and making lots of mistakes.  I could not buy the information I give away inexpensively now.

It was like a puzzle I put together one piece at a time over the years.

While I share the skeleton of my formula in my other products, I wanted to build a complete course just on my methods and discoveries.

Hopefully, it'll help others not have to go through the h#$@ I did to figure out the formula.  And it is a formula.

I teach it step-by-step.

In my seminars I'll sometimes craft a complete sales letter for someone off the top of my head.  To me, it's easy once you "get" the formula.

I've even "templated" it so it's as close to fill-in-the-blanks as possible.

I've put all my secrets into a new course called . . .

What makes this different is it's a SYSTEM for putting together up your OWN sales letters. Not ones that are recycled, rehashed and warmed over templates people have seen a thousand times.

And it isn't a SYSTEM you've seen before anyplace other than my products, unless someone copied me.  In fact, a few people have done so and re-wrote parts of the formula in a free or cheapo ebook.

But honestly, they've omitted key details.

You see, I call it THE MASTER KSL SYSTEM.  KSL stands for "Killer Sales Letter." And most knockoff artists miss the psychology ...

Let me explain.

The secret to the formula is understanding the PSYCHOLOGY behind it.  I have a Master's in Psychology.  So I've discovered all kinds of things about the psychological process and put these into THE KSL SYSTEM.

Now, this is an expansion, elaboration and greatly enhanced and detailed version of the mini-sales letter formula you may have readin the KSL chapter of Amazing Formula and the sales letter chapter of Gimme My Money Now.

This SYSTEM is all about your KSL or sales copy.  That's it.  A to Z.  I do NOT cover getting traffic to your web site.  I do that in Amazing Formula and Gimme My Money.

When one day this formula clicked in my brain, everything changed.  My sales letter started selling.  People started paying me the big bucks to write for them.  It all came together.

I've seen a lot of other info on creating ad copy.  But it's all stew or hodge podge.  It isn't a coherent, step-by-step, MASTER SYSTEM that has different parts and components all woven together and intertwined with my psychology.

You may have books or articles or chapters or whatever on creating ad copy.  But how much money have they made you?  Has the info worked for you?  That's the acid test.

Here's what you do in my MASTER KSL SYSTEM.

You get the manual from one of my seminars and the video in RealVideo format. 

I explain the SYSTEM and psychology from all kinds of angles.  I give you twists and turns.  Subtle nuances.

What you do is take my system, psychology and step-by-step method and add your product info, features, benefits, guarantee, bonuses and so forth.

I don't care if you're selling a product, service, trash cans, flowers or blue sky.  It's all the same psychology presented in a format and way that works online.

Man, I've seen students blow me away literally right out the chute the very first time with their sales letters.  

That's how powerful this stupid SYSTEM is.  It took me a lifetime to learn.  But it's simple in that it took me that long to figure it out and then experiment in over 120 seminars in how best to boil it down to a SYSTEM that almost anyone can follow.

The power of this thing will blow you away.

If you take your sales letter and then put it up a no-frills web site the way I teach in Gimme My Money Now.  Then you add in an ordering mechanism like automateyourwebsite.com.

I'm telling you, it'll knock your socks off.

The key is the sales letter.

The key is the sales letter.

The key is the sales letter.

Get the traffic.  Convert the hits into cash with the sales letter.  I should call this course traffic into cash because that's what it is.

You're going to have this absolutely incredible feeling of power and confidence the first time you see a web site explode with this thing.

Man, it's powerful.  It's exhilarating.  It's practically addictive.

Once you get a taste of it, you keep churning out letters like a madman or woman.  The product ideas just start rushing through your brain.  You start networking with other "turned on" people who also get KSL's and marketing.  You start finding people with existing lists and plugging your sales letters into their traffic.

See, if you've got the letter and the product, you can always find the traffic.  My friend, the traffic is out there.  And I bet you have or can find a killer product using the 12-product survey method I teach in Amazing Formula and go more in depth into in Gimme My Money Now.

Burn this in your brain: 

PRODUCT + LETTER + TRAFFIC = MONEY!

Here's how you make money

Step one: Use one of your own products, create one or find a product someone isn't marketing.

If you don't have a product, I suggest you create an information product.  Or find a product by someone who isn't marketing it on the Net.

For example, a friend of mine found a software program that was under-marketed.  He asked the guy how much money he was making a year off it.  Then he paid him that much upfront ($3,000) for the exclusive rights to market it for one year.

If the person isn't making any money off their product on the Net, then you might not even have to pay them anything.

Step two:  Craft your KSL and stick it up on a page.

The KSL is your engine that drives sales.  It's all about the hits and the KSL.

Step three:  Get some traffic.

You can buy hits from the overture.com search engine.  You can buy ads on Google now for 10 bucks a thousand. You can buy ads in ezines.  You can create an associate program.  You can trade reciprocal links with related sites. 

But the best thing to do is find people with mailing lists and ask them to endorse your product to their list.

Then, when people buy your product, you convert them to associates.  Also, you can send everyone who buys your product a thank you card from your own site.  Chances are while they're there, they'll want to send some cards to their friends who will, in turn, pick them up at your site.  Of course, you hit them with your banner while they're there!

Next, everyone who buys your product pops right into your autoresponder follow up sequence. 

(http://www.automateyourwebsite.com will do this for you.)

Now they start getting your other offers.  What offers?  You ask.  Well, you sign up for associate programs like mine and sell other people's products to your buyers using the exact same KSL formula.

See how the sequence and methods all tie together.

A guy in this business once wrote a sales letter with the headline, "You're only one ad away from a million dollars."  Now, it takes more than an ad to make a million dollars.

But I can say confidently, you're only one letter away from a web site that really rocks, pulls in money like a mule, and puts a big, fat grin on your face.

It takes just one.  

I've seen things turn around overnight for my friends and people in this business.  One time I dictated a letter over the phone to one of my friends.  It took all of 10 minutes.  He took a few days to put the product together, got his ordering lined up and all that. The next month he grossed 30 grand.  And it's still bringing in 15 grand a month net according to what he tells me.

That's just an example.

Man, one time I wrote a sales letter, let a friend email it to his list, flew off to Hawaii, came back and my orders had gone absolutely bonkers!  Out of this world.

Once you see money pour in like that, you'll never want to work for someone else again.  You'll be hooked for life.  Now, I'm not saying that will happen to the average person who buys this product, or even anyone for that matter.

All I can share is my personal experience.  What I've learned.  Things that work for me personally as well as my friends and acquaintances in this business.

Why I believe you can do this!

You know, I just got a call from someone wanting to hire me to write ads.  I used to do that as I've told you.  But now I just sell my own stuff.

The one copywriter I used to refer people to was hired for a princely sum by another friend of mine.  The only guy I think is any good now works for $7500 plus 5%.  Unless you have those dollars, you've really got to learn to do this stuff yourself.

I can virtually guarantee you your marketing life will change dramatically and never be the same once you truly "get" how to create Killer Sales Letters using my MASTER KSL SYSTEM.

I can't make you "get it."  But I can lead you step-by-step so you can find your own golden key that unleashes marketing power in everything you do.

Listen up: 

You don't have to be a pro writer to craft your own copy.  What you do is follow my formula step-by-step. It's all laid out for you A-Z. 

I can think of no other single skill that has a larger potential payoff than discovering the psychology of what makes people buy and how to stimulate that.

Here's what you'll learn.  I know you've heard all these bullets before.  At least a lot of them.  But it really comes down to credibility and the ability to get results.  That's what my customers tell me I give them:

How to use a step-by-step template for your marketing documents. 

Complete A to Z, what to do and how to do it guide. 

What price sells best on the Internet? $197? $19.95? $47.00? Answer? None of those. Find out the two price points proven to work best after 20,000 tests. 

Have you been taught that people buy from you because you provide good service, professional assistance, quality products or the best support? Wrong!  

The "P.S." money grabber: Exactly what to put in the P.S. of your marketing letters that makes me up to 25% more money on every order. 

What are the 12 most persuasive words in the English language according to a Yale University study? 

Hint: Your first sentence is crucial. Do you know this template sentence that almost ALWAYS sucks readers in? 

Puzzled? How do you overcome the click and run syndrome? Do you know how to make people stop and read? 

How to overcome the hardcore skepticism
of net surfers

How to use the number one most important method of proof to convince people you can deliver what you promise. Do you PROVE your case? (People on the web are hyper skeptical, so this is absolutely critical.) 

POWERFUL! What to do with testimonials (that your competition doesn't) that triples their selling power. Plus, the simple thing you can do to get 50% MORE testimonials -- automatically! 

Which is better to use? Long copy or short? Here's how to find out with 100% certainty. 

How to overcome the skepticism of people who are afraid you'll take their money, rip them off then never deliver a product. 

The secret of the world's greatest salesperson (according to the Guinness Book of Business) and how it'll help you snag more orders. 

Do you have information and content to sell but can't get people to pay? (After all, can't they get other info on the Net for free?) Here's how to make people give you their money -- legally and ethically. 

QUESTION? Put these 3 words in your headlines and your response soars. Do you know what they are? (Your web site is CRYING for at least one of these words! Few web sites capitalize on these power words. Now you can. 

Get visitors to take action
before they leave your site

A tested, proven way to get people to TAKE ACTION today (when you need it!) instead of sometime down the road. Most sites drop the ball here. And it's a very COSTLY mistake. 

How to get people to ACT NOW on your ideas, cause or product offer without "hard sell". 

The secret of making your price seem like a bargain. Not one in one thousand web sites use this technique to a fraction of its potential! But now YOU can and will. 

Why people put off ordering from you and what to do about it. 

Why asking people to make a decision to buy your product can kill your sales. 

If one of these action-inducers is good, will you increase your response by using two or three? 

What the "snapper" is and how to use it. 

This type of free bonus works like magic. And it costs just pennies. Do you know what it is? Do you use it in your web copy? 

Three things most all web sites do wrong that actually keep people from buying. Are you your own worst enemy? If you are, don't worry. You can easily cure these common ailments in only an hour or two. 

Do you know the choking point of your prospects? How much value do you have to give them before giving you their money makes more sense than keeping it? Here's the unconventional answer.

What Makes My Formula Different From Everything Else?

This in-depth information gives you my very own detailed, very specific, paint-by-number FORMULA for writing online ad copy. 

You will NOT find this course in bookstores anywhere nor the information in it. It is totally unique and sold on the web exclusively (and the seminars I speak at).  Yes, you should read the classic books on copy.  But I learned the psychology of it all myself.  I didn't get that from a book.

It came from the school of hard knocks and that's what I give you.

A friend of mine sells ad copy templates.  They're very good.  But what I'm doing here is totally different.  We're talking about learning to be a cook and mixing up your own letters, formulas and cash at will...on demand...anytime you want.

You have to understand the psychology.  To my knowledge, I'm the only person with a Master's in psychology who goes into this with you. 

For perhaps the FIRST time in you're life, you will have understanding of the psychology in sales letters.  You will understand why you don't need to be spoon fed pre-canned letters.  Why you really CAN do this yourself.

If you don't want to learn how to write sales letters, then you should just buy my pushbuttonletters.com software.

I know you've bought products.  A few good.  Maybe some you thought were junk.  I'm sorry about that.  But I had to sort through the garbage to find the diamonds also.  That's part of the learning curve and the price you pay.

If you've bought anything I offer, you know my information is the no-holds-barred real deal.

If you've been around much at all, you know me, my products and my reputation.  I've got several hundred pages of testimonials for my products in total.  100 or so pages are published on amazingformula.com.  In the red side bar you'll find a few comments specific to this product.

The MASTER KSL Boot Camp:  $196.00

You get the fully loaded course made for those who want to take no prisoners and conquer this system once and for all.

In the Master KSL Boot Camp, you get the instructional course manual, and video, plus you get a number of additional components.

These are all mailed to you on a CD. This is NOT a digital download.

One:

You get a complete digital audio of my signature 90-minute speech on how to create sales letters that get people to buy.  Y

Two:

You get an additional manual on my formula.  It gives you a slightly different angle. It's my turnkey blueprint for creating your own killer sales letter, ad copy, web sites, email letters and more.  

Three:

You get a amazing word-for-word transcript of my speech at a $3,000 one-day conference on Internet marketing. It's normally only available to my Inner Circle members. This is information I don't share anywhere else in any of my other materials. It's "must-have" information.

Just a few insights here could make your sales letters "explode."  In this transcript better than anyplace else, I demonstrate how to use benefit-chains to make your benefits come alive like you won't believe!

Four:

You get a no-holds-barred video from one of my seminars.  You've never heard anyone teach ad copy like this before!  Not a boring second.  Plus, I cover many details not in the manual.  Essential learning.

Five:

10 days after ordering "Amazing Ad Copy Secrets" you'll also receive online access to the following step by step videos that show you exactly how to do such things as:

Adding emphasis to your sale letter with CSS Highlighting (special code is provided), how to prevent copyright theft by disabling "right clicking" on your sales letter (special code provided) and how to prevent visitor loss by ensuring all outside resource links on your web page open in a new window.

Details of the 3 video series are below:

	Special Bonus Video coming by email in 10 days: "How to Easily Add Emphasis to your Sales Letter with Highlighting!" Start adding emphasis highlighting to your sales letter or online ad copy. The step by step video shows you exactly how to do it. We even provide the code to use!
	Special Bonus Video coming by email in 10 days: "How to Disable Right Clicking on your Sales Letter to Prevent Copyright Theft" Although preventing "right clicking" won't stop 100% of the people intending to take your sales copy and use it for their own (you'd be surprised how often this happens!) this step by step video does show you how you can reduce the problem. (Special Code Provided!)
	Special Bonus Video coming by email in 10 days: "Prevent Visitor Loss by Ensuring That All Your Off-Site Links Open in a New Window" Now that you've written the perfect sales letter, don't push your visitors away by letting them click an outside link on your site and actually LEAVE your page. You worked too hard on your sales copy for that to happen. If you set your outside links to open in a "new window" then you can retaining all visitors on your site while offering links to outside resources at the same time. If you don't have any idea how to set your links to open this way then make sure you don't miss this quick video!

You must own and have read the following
two products as a prerequisite to buying
my sales letter formula

There are two prerequisite courses to purchasing this product:

1.  The Amazing Formula That Sells Products Like Crazy

2.  Gimme My Money Now

You must own the two above products before you are allowed to purchase ad copy.  Those are called prerequisites just like in college.  This is an intermediate level product. The two above ones are beginner products.

They both give you an overview of the formula I teach in this sales letter course.  If you don't want to learn that formula or you think you already know it all, don't order. 

How to Get Your Product On CD

It's easy to order my product. Just click the link below.

Master KSL Boot Camp! - Only $196.00

Click to Order By Credit Card
Using our Secure Server

CLICK HERE TO ORDER BY ECHECK

You can order online by credit card, or check. Your CD will be sent in 7 to 10 days. MAC and PC versions are available. Note: If you have Web TV, you cannot download the product. You must use a friend's computer.

(By ordering in any manner, you agree to the terms and conditions here.)

To your success,

Marlon Sanders

P.S. If you're in another country you can order by credit card using the secure server link above. 

If you do not have a credit card or if you want to order by bank draft, write the words "Amazing Ad Copy Secrets" on a piece of paper and mail it to the address below. Please put the name or ID # of the person who referred you on a note with your check. And include your email address, so I can email you the download instructions.  Payment is due in US dollars for $196.00.  

Make your bank draft out to: Higher Response Marketing, Inc.

Higher Response Marketing, Inc.
5636 Spring Valley
Suite 18B
Dallas, TX 75240

Marlon Sanders

CEO - Higher Response Marketing, Inc.
http://www.amazingformula.com

One Final Extra

How to save $2507.00 by buying a bundle of our products

Amazing Ad Copy Secrets! is just one part of our amazing 11 CD-ROM "Cash Like Clockwork System!"

With the Cash Like Clockwork System you get 17 instructional courses, 5 audio and video seminars, a pre-recorded conference call, and numerous bonuses distributed to you 11 CD's, plus you get our step by step "get started, get going, make money now" 156 page printed manual.

The system teaches you my specific systems for finding out what people want, conducting surveys, back end marketing, creating your sales letters, and much more!

For information on the "Cash Like Clockwork System" click here.

Copyright 2002 by Higher Response Marketing, Inc. All Rights Reserved